AW Lab | Nike Corner
The assignment for the construction of the new Nike corners in the AW Lab stores in Italy involved around 40 stores in Italy. The project required the definition of specific layouts for the various points of sale according to the brand´s guidelines defined by Nike Europe. Furthermore, aspects of the technical realization of walls and free standing displays were solved, creating metal meshes, specific connectors, and display shelves for footwear. The guided installation of the first prototypes including the on-site works management was done in the AW Lab stores in Florence, Naples and Milan.